Monday, March 06, 2006

RE/MAX Convention Announcement

Major news unveiled at RE/MAX Convention. For the first time in history, and due to public demand, RE/MAX will offer every listing in MLS accross America on their website, www.remax.com It is a large project, and will be phased in. Other companies, like Realtor.com, have tried unsuccessfully to include all listings. Entire boards were able to opt out of Realtor.com That will not be the case with Remax.com as they are working at the broker and board level.

This is a bonanza for the consumer, because now they will have one place to look for current listings, as well as past sold listing data, demographics, neighborhood information, community, and school information.

This extraordinary announcement helps in another way too. Many unsuspecting consumers would log on to various websites in hopes of obtaing information. What they didn't realize is these websites were collecting their data and then selling to the highest bidder. As a real estate agent, we can't begin to tell you all the offers we receive to purchase consumer data collected from these sites.

The shame of it all is the conusmer thinks they're being referred to the best agents around. Truth is, they were referred to the agent willing to pay the highest referral fee. Because the Best agents have business, they would always pass on the high referral fees. The consumer was left with newer agents or agents who could not attract much business on their own and would take any business at all just before starving. This didn't insure quality service, and in fact, left many consumers with a bad taste in their mouths.

RE/MAX has long been known for the Top agents in the business. By going directly to Remax.com, you'll be assured of getting a good agent, one who isn't the high bidder for your data. In fact, the data will never be sold. All data collected goes directly to agents in the field to help you. It is not sold to third parties. You also get to remain anonymous until you're ready to contact an agent. This keeps you as the consumer in control.

RE/MAX has a long history of moving the market, and this is one move the customer will surely love.

Of course you can view all listings in Lee County simply by visiting www.LeeCountyOnline.com All data provided stays with us, and is never sold. Let us know how we can help you.

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